What belongs in the delivery cost

For car care products shipping costs in New Zealand, start with the amount directly required to deliver one order. Include the carrier’s base charge, packaging materials, packing or handling labour, rural or remote-area surcharges, and delivery insurance when you purchase it. Include a fulfilment provider’s per-order pick-and-pack charge as well. Payment fees belong in the delivery calculation only when you are allocating the transaction cost to that order; keep the allocation method consistent.

Separate these costs from the product economics. Product cost and product margin do not belong in delivery cost, nor do general rent, salaries, software, advertising, storage unrelated to fulfilment, or other overheads. Record GST consistently with your accounting treatment: Inland Revenue (Te Tari Taake) states that GST in New Zealand is charged at a rate of 15%. A customer-facing delivery fee can then be compared with the underlying delivery cost to see whether the charge recovers fulfilment expense, without disguising product margin or broader business costs (Source: Inland Revenue (Te Tari Taake)).

Costs to include when calculating delivery expense
IncludeExclude
Carrier charge; packaging; order-specific handling or pick-and-pack; rural or remote surcharge; purchased delivery insurance; allocated payment or fulfilment feeProduct cost and margin; general rent, salaries, software, advertising, unrelated storage and other general overheads

Weight and size for car care products

Weight is not the only input behind car care products shipping costs in New Zealand: liquid, bottles, caps, leak protection and cartons add mass, so a single 5-litre container can cost more to send than its product label suggests. Record packed, not catalogue, weight for each order profile. Carriers may use dimensional weight when a light carton occupies more space. Under a hypothetical rule dividing length × width × height by 5,000, a 40 × 30 × 20 cm carton has dimensional weight of 4.8 kg; if packed weight is 2.5 kg, the higher figure may apply. Check the carrier rule before modelling. Give bundles, such as shampoo, polish and accessories, their own profiles: compare actual packed outcomes, not the sum of individual parcels. A profit margin calculator can test delivery cost against the order’s margin.

Representative packed-order profiles to compare before setting delivery charges
Order profilePacked weightCarton sizePricing basis to checkWhat to watch
Two small bottlesLightCompactActual weightBottle protection and leakage packaging
One large liquid containerHeavyCompactActual weightLiquid mass and stronger carton
Multi-product bundleMedium to heavyLonger or widerActual versus dimensional weightConsolidation may change the parcel tier
Accessories in a large cartonLightBulkyDimensional weightUnused carton space can drive the charge

Worked example with sample numbers

This example is illustrative. It uses sample numbers for a car care products store selling in New Zealand. They are made up to show the method, they are not a benchmark, and your own figures will differ.

Formula: Lowest safe basket = (delivery + packing + fixed fee) / (gross margin rate - percentage fee - minimum margin you will accept).

Sample numbers: free delivery at different basket sizes
Basket without taxMargin before deliveryAfter absorbing deliveryShare of basket
NZ$78.25NZ$34.89NZ$21.2427.1%
NZ$104.34NZ$46.68NZ$33.0331.7%
NZ$156.51NZ$70.26NZ$56.6136.2%
NZ$208.68NZ$93.84NZ$80.1938.4%

Run the same sum with your own numbers in the free calculator, or browse guides for sellers in New Zealand and more car care products guides.

General information only: tax, duty and import rules change and depend on your situation, so check with an accountant or the official source before acting.

Eligible Shopify stores can see these numbers for their own store through the Founding 10,000 offer.

Three ways to charge for delivery

A customer-paid delivery charge passes fulfilment cost to the shopper, protecting margin. It suits variable freight where customers accept the charge, but requires clear checkout pricing and carrier-cost mapping; undercharging leaves you funding the difference.

Free delivery removes a checkout barrier and may support conversion, but reduces gross profit. Apply it only where product margin and average order value absorb the cost; review profitability by product and collection, not revenue alone.

A threshold charges delivery below a basket value and funds it above, protecting smaller-order margin and encouraging larger baskets. Set it around delivery cost and product economics; monitor profitability. ORVX can compare policies using your product cost model, gross profit and margins, and delivered-order revenue only.

When a flat rate makes sense

A flat rate suits similar products, packaging and delivery zones. Set it from fulfilled-order data, not the cheapest quote: if ten comparable parcels cost $92 in carrier and packing charges, the average is $9.20; a $10 customer charge is clear and leaves a small buffer for variation. Check it with a profit margin calculator before publishing.

Risk rises with a heavy liquid bundle, oversized item or materially costlier destination. One national rate may overcharge small urban parcels or subsidise expensive ones. Review low-cost, typical and high-cost orders, then decide how much variation the store can absorb.

Use separate rules where economics differ: a standard flat rate for predictable parcels, a higher rate for bulky or heavy products, and a regional or carrier-calculated charge for materially costlier destinations. State exclusions plainly at checkout; keep charges simple without losing money on specific products or locations.

How to test a delivery threshold

Test each threshold against delivered-order economics, not revenue alone. For each recent order, record value, product cost, advertising cost, customer-paid delivery and actual parcel cost, using a consistent tax basis. For each candidate, mark qualifying historical orders. Calculate delivery subsidy (parcel cost minus customer payment), then contribution after delivery (order value minus product cost, advertising cost and subsidy). Compare total contribution, contribution per delivered order, contribution margin and average order value with current policy; higher order value may still reduce contribution. This simulation does not prove shoppers will add products. Run a controlled price experiment to test demand, measuring delivered orders, cancellations, refunds, parcel cost and contribution. The profit margin calculator checks arithmetic; ORVX reports delivered revenue and contribution after advertising from your store’s numbers.

Measures to use when testing a delivery threshold
MeasureUse it to decide
Order value and average order valueCheck whether qualifying baskets are materially larger.
Parcel cost and delivery subsidyMeasure what free delivery actually costs per order.
Contribution after deliveryDecide whether the threshold preserves profit after product, advertising and delivery costs.
Delivered orders, refunds and cancellationsCheck realised performance rather than assuming every order becomes revenue.

How to read the worked example

Read the worked calculation from left to right. First check the inputs: product cost, packed weight and dimensions, delivery zone, carrier charge, packaging, surcharges, GST treatment and the customer delivery charge. Confirm that the calculation uses the same basis throughout, either GST-inclusive or GST-exclusive, and that the delivery charge is not accidentally counted as product revenue. New Zealand GST is charged at 15%, according to Inland Revenue (Te Tari Taake) (Source: Inland Revenue (Te Tari Taake)).

Next compare what the customer pays with the fulfilment cost. The difference is the delivery subsidy or recovery per order; it should then be read alongside product gross margin, rather than judged as a standalone freight result. Inspect the outcome for smaller and larger baskets or different delivery zones if those cases appear in the calculation. A charge can recover freight on one order while reducing conversion or margin on another. Use the profit margin calculator to test the same assumptions, then act on the measure that matches the decision: freight recovery for delivery pricing, and realised product or order margin for profitability.

The right New Zealand delivery policy depends on the cost and shape of the parcels you actually send, not on a universal rule. Price delivery separately when costs vary or margin is tight, absorb it when the economics support a simpler offer, and use a threshold when larger baskets can carry the delivery cost. Recheck the policy when packaging, product mix, carrier pricing or fulfilment destinations change.

Sources

How this page was made: drafted with AI from a brief, then checked by automated rules for arithmetic, sources and duplication. The sample numbers were calculated, not reported.