What the tax does to your price

GST/HST changes the amount shown at checkout, but it does not automatically increase the seller’s product revenue. There are three different amounts to keep separate: the customer’s total payment, the tax collected for government remittance, and the seller’s pre-tax selling price.

The customer pays the pre-tax price plus the applicable GST/HST. The tax portion is collected on the government’s behalf and is not the store’s sales revenue. The seller’s revenue from the product is the amount before GST/HST. Treating the full checkout total as revenue can make sales performance and pricing decisions look stronger than they are.

For orders shipped across provincial borders, the Canada Revenue Agency says the place of supply is where the goods are delivered, so the GST/HST rate for that province applies. That makes the same home decor item produce different checkout totals for customers in different provinces, even when its pre-tax price is unchanged. Use the measure that matches the decision: checkout total for what the customer is charged, tax collected for the remittance obligation, and pre-tax revenue for evaluating sales.

The three amounts behind a taxed home decor sale
AmountWhat it representsUse it for
Customer paymentThe full amount charged at checkout, including GST/HSTChecking the customer’s final price
Tax collectedThe GST/HST collected for government remittanceTracking the tax obligation
Pre-tax revenueThe seller’s product price before GST/HSTMeasuring sales and comparing prices

Inclusive and exclusive prices

A tax-inclusive price shows the customer’s expected total before checkout. For illustration only, if an Ontario item is displayed at $113 including 13% HST, the pre-tax selling price is calculated as $113 ÷ 1.13 = $100 and the tax is $13, based on the Canada Revenue Agency’s Ontario rate. The product page, cart and checkout can therefore use the same customer-facing number. The invoice should still show the taxable amount and HST separately, so the customer can reconcile the total and the merchant can support its records.

A tax-exclusive price displays the product amount first, such as $100 plus applicable GST/HST. This keeps the selling price consistent across provinces and makes the pre-tax amount prominent on product pages, quotations and wholesale invoices. Checkout then adds tax according to the delivery province. The Canada Revenue Agency says goods shipped to another province are charged at the rate for the province where they are delivered; goods delivered in Ontario, for example, are charged 13% HST.

The trade-off is expectation management. Inclusive pricing reduces the difference between the product-page price and the checkout total, which can be useful for consumer-focused stores comparing products at a glance. Exclusive pricing can suit stores serving trade customers or displaying a national catalogue where tax varies by destination, but the “plus applicable tax” wording must be visible before checkout. Whichever method you use, keep product pages, cart messaging, checkout and invoices consistent. ORVX’s free pricing calculator can help compare the customer-facing and pre-tax amounts without treating either display method as universally correct.

How each display method changes the customer journey
MeasureTax-inclusive displayTax-exclusive display
Product pageShows the expected payable totalShows the pre-tax price; tax wording must be clear
CheckoutUsually confirms the displayed price, with tax broken outAdds GST/HST and can create a visible total increase
InvoiceShows total paid plus separate taxable amount and taxShows the pre-tax amount, tax and final total
Customer expectationFewer surprises when the destination tax is already reflectedMore emphasis on understanding that tax is added

Worked example with sample numbers

This example is illustrative. It uses sample numbers for a home decor store selling in Canada. They are made up to show the method, they are not a benchmark, and your own figures will differ.

Formula: Tax inside an inclusive price = price - price / (1 + tax rate).

Sample numbers: including the tax or adding it on top
ApproachCustomer seesTax insideYou keep before costs
Tax included in the priceC$129.99C$14.95C$115.04
Tax added at checkoutC$146.89C$16.90C$129.99

Run the same sum with your own numbers in the free calculator, or browse guides for sellers in Canada and more home decor guides.

General information only: tax, duty and import rules change and depend on your situation, so check with an accountant or the official source before acting.

Eligible Shopify stores can see these numbers for their own store through the Founding 10,000 offer.

Read the worked example as a pricing bridge

Treat the worked example as a bridge between four views of the same sale. Start with the listed price: identify whether it is the customer-facing amount before tax or the amount that already includes tax. Then follow the example’s calculation to isolate the tax portion and arrive at the product amount. Do not add the tax to the product amount if the listed price was already tax-inclusive; that would count the same dollars twice.

Next, compare the tax line with the tax amount collected for the order period. That comparison supports the remittance calculation; it is not product revenue. Compare the product amount, after the example’s cost inputs, with the resulting gross profit and margin instead. Margin is a percentage of product revenue, not a percentage of the checkout total. If the order is delivered to another province, use the destination province’s rate: the CRA says delivered goods are taxed where delivered. You can test your own inputs with the product pricing calculator.

  • Follow the sequence: listed price → tax portion → product amount → tax reconciliation → profit and margin.
  • Compare like with like: tax with tax collected, product revenue with product cost, and profit with product revenue. Do not add those categories together.

Separate tax collected from product margin

Treat the checkout total as cash collected, not product margin. For a tax-inclusive order, separate the taxable sale from the tax before judging performance: divide the customer total by 1 plus the applicable GST/HST rate, then treat the difference as tax collected.

Records worth keeping

Keep records that let you reconstruct each taxable sale, not just the amount deposited by Shopify or your payment processor. For every order, retain the order number, order date, products, quantities, selling price, discounts, shipping charge, customer delivery province, tax rate applied and tax collected. The delivery province supports the place-of-supply decision; the invoice or receipt shows what the customer was charged.

Keep purchase invoices and expense receipts separately from sales records. They support input tax credit claims where eligible and help you distinguish the product cost from GST/HST paid on business expenses. For home decor, that may include inventory, packaging, freight, storage, software and advertising. Record the supplier, invoice date, amount, tax amount and whether the expense was business-related.

Returns and cancellations need their own audit trail: the original order, refund or credit note, date of adjustment, returned items and GST/HST reversed. This prevents tax collected from being left overstated after a refund. Keep evidence for zero-tax or otherwise unusual transactions, such as the customer’s delivery details and the reason your bookkeeper classified the transaction that way.

Use your accounting or tax records for filing support; use operational reporting for decisions. ORVX connects to Shopify and syncs orders, products and customers, then reports realized revenue from delivered orders and return rate against revenue. That helps you check whether profitability analysis is based on completed sales, but it does not replace invoices, receipts or GST/HST filing records. Reconcile the two sources regularly and keep a copy of each filed return and payment confirmation.

  • Sales records: prove what was sold, where it was delivered and how much tax was collected.
  • Purchase records: support input tax credit review and product-cost analysis.
  • Adjustment records: explain refunds, returns, cancellations and tax reversals.
  • Filing records: preserve submitted returns, payment confirmations and reconciliation notes.

Sources

How this page was made: drafted with AI from a brief, then checked by automated rules for arithmetic, sources and duplication. The sample numbers were calculated, not reported.