What the tax does to your price

A kitchenware order can produce three different numbers. The customer’s payment is the total charged at checkout. The GST/HST collected is the tax component included in that payment and collected by the seller. The seller’s underlying revenue is the amount attributable to selling the goods, separate from the tax collected. Treating the full customer payment as revenue can therefore overstate sales performance and margins.

The applicable tax can also vary by destination. The Canada Revenue Agency says that when goods are sold and shipped to a customer in another province, the place of supply is where the goods are delivered, so that province’s GST/HST rate is charged. For illustration only, goods delivered in Ontario are charged 13% HST. Whether a seller is required to register and charge GST/HST is a separate question; the CRA says most businesses stay small suppliers while their taxable supplies do not exceed $30,000 over four consecutive calendar quarters (Source: Canada Revenue Agency).

The three amounts on a taxable kitchenware sale
MeasureWhat it representsWhat it should not be treated as
Customer paymentThe total amount paid at checkoutUnderlying revenue by itself
GST/HST collectedThe tax component collected on the saleProduct sales or profit
Underlying revenueThe seller’s amount from selling the goods, separate from taxThe tax collected for the transaction

Inclusive and exclusive prices

An inclusive price is the amount the customer sees as payable, with GST/HST already contained in it. An exclusive price is the product amount before tax; GST/HST is added at checkout. For illustration only, a $100 kitchen set delivered in Ontario attracts 13% HST, making the total $113 when $100 is exclusive. If $100 is the tax-included customer price, the pre-tax amount is $88.50 and HST is $11.50. The product has not changed, but the merchant’s pre-tax selling price has.

For storefronts, use the customer-facing figure and label the tax treatment clearly. A price shown as “$100” can mean materially different things unless the page states “tax included” or “plus applicable tax.” At checkout, show the taxable amount, GST/HST and final total. On an invoice, retain the exclusive line price, tax amount and total so the customer and your records can reconcile them.

For internal margin analysis, use revenue before GST/HST, because collected tax is not product revenue. Compare that figure with product cost, fulfilment and advertising on a consistent basis. This is why a storefront price, an invoice total and a margin report may show different numbers while describing the same sale.

Worked example with sample numbers

This example is illustrative. It uses sample numbers for a kitchenware store selling in Canada. They are made up to show the method, they are not a benchmark, and your own figures will differ.

Formula: Tax inside an inclusive price = price - price / (1 + tax rate).

Sample numbers: including the tax or adding it on top
ApproachCustomer seesTax insideYou keep before costs
Tax included in the priceC$144.99C$16.68C$128.31
Tax added at checkoutC$163.84C$18.85C$144.99

Run the same sum with your own numbers in the free calculator, or browse guides for sellers in Canada and more kitchenware guides.

General information only: tax, duty and import rules change and depend on your situation, so check with an accountant or the official source before acting.

Eligible Shopify stores can see these numbers for their own store through the Founding 10,000 offer.

Read the worked example as three separate measures

The worked example should be read as three separate measures, not as competing answers.

First, customer price is the amount the buyer is charged at checkout. It is the number to reconcile to the payment and order total. It describes what the customer pays, but it is not the kitchenware sale value on its own because part of it may be GST/HST.

Second, the GST/HST amount is the tax component shown separately or extracted from the total. Treat it as tax collected for remittance, not income from selling the product. Keeping it distinct prevents a tax-inclusive checkout total from overstating sales.

Third, the pre-tax sales value is the kitchenware value before GST/HST. It describes the product sale itself and supports comparisons between orders subject to different tax treatments. Trace each calculation back to its label: total paid, tax collected, or product value before tax. A mismatch usually means these measures have been combined.

Use the right number for each decision

Use the number that matches the decision. A shelf price helps merchandising, the tax-inclusive checkout total governs what the customer pays, the GST/HST component supports remittance planning, and tax-exclusive realized revenue is the cleaner base for profitability analysis. A single blended number can make a profitable product appear stronger or weaker than it is.

For cross-province orders, the CRA says the place of supply is where the goods are delivered, so charge that province’s rate; goods delivered in Ontario, for example, are charged 13% HST. For registration planning, the CRA says most businesses remain small suppliers while taxable supplies do not exceed $30,000 over four consecutive calendar quarters. Keep that threshold separate from product-margin decisions.

Match each kitchenware figure to the decision it supports
MeasureWhat it is forWhen to act on it
Merchandising priceSet displayed shelf, collection and promotional prices.When planning assortment, markdowns or price tests; use the customer-facing convention consistently.
Checkout totalConfirm the amount charged after the applicable GST/HST.When checking cart configuration, shipping destinations or customer communications.
GST/HST amountEstimate tax to remit, alongside eligible credits and filing records.When planning cash needs and preparing a return; use the delivery province’s rate.
Tax-exclusive realized revenueMeasure sales performance and calculate product, collection and customer profitability.When reviewing margins, returns, advertising contribution or whether to scale, reduce or fix economics.

Records worth keeping

Keep a record trail that lets you move from each kitchenware order to the amount charged, tax collected, delivery destination and final outcome. Store the order record, customer invoice or receipt, payment confirmation and shipping record together. The shipping address and delivery confirmation help support the province used for the GST/HST calculation, while the invoice should show the items, pre-tax amount, tax amount and total charged.

Returns need their own link to the original sale. Keep the return request, carrier or warehouse record, refund or credit note, and the date and amount of the adjustment. This prevents refunded orders from remaining in sales totals or tax reconciliations. For purchases, retain supplier invoices, credit notes, freight charges and import or customs documents where applicable; these records help reconcile inventory costs and support the purchase side of tax reporting.

Use a consistent order or invoice number across your ecommerce platform, payment processor, shipping system and bookkeeping records. ORVX can sync Shopify orders, products and customers and report return rates and refund value, but it does not file anything or replace accounting records. Keep records for the period required by applicable CRA guidance and your adviser; requirements can depend on the record type and circumstances. See the CRA guidance for GST/HST businesses alongside your bookkeeping process.

  • Sales: order, invoice or receipt, payment record, tax calculation and delivery confirmation.
  • Returns: original order, return authorization, received-item record, refund or credit note.
  • Purchases: supplier invoice, credit note, freight, import and customs documentation.
  • Reconciliation: consistent references linking the store, payment, shipping and bookkeeping systems.

When to ask an adviser

Ask a tax adviser to confirm your GST/HST position before relying on a pricing setup. This includes whether you must register, whether you qualify as a small supplier, and whether your kitchenware products are treated as taxable supplies for your circumstances. The Canada Revenue Agency says most businesses do not have to register while their taxable supplies do not exceed $30,000 over four consecutive calendar quarters, but your registration history, related businesses and sales pattern can affect the analysis.

Confirmation is also important when orders cross provincial borders. For goods sold and shipped to another province, the place of supply is generally where the goods are delivered, so that province’s rate applies; the CRA gives Ontario deliveries as an example charged at 13% HST. Ask an adviser to review your customer and shipping locations, marketplace sales, returns, refunds, discounts, bundled products and cross-border orders. They should confirm the applicable rules for your checkout, invoices and records, including whether a marketplace changes who collects or remits tax (Source: Canada Revenue Agency).

For a kitchenware seller, GST/HST is both a customer-facing pricing issue and a reconciliation issue: keep the tax-inclusive selling price separate from pre-tax revenue and margin, preserve the records behind each figure, and confirm unusual products, order routes or customer locations with a qualified Canadian tax adviser.

Sources

How this page was made: drafted with AI from a brief, then checked by automated rules for arithmetic, sources and duplication. The sample numbers were calculated, not reported.