Choose the measure that matches the decision
Choose the measure based on the decision you need to make. Reorder point answers, “When should I place the next order?” It combines expected demand during supplier lead time with a buffer, so it supports a purchasing trigger. Safety stock answers, “How much extra inventory should protect against uncertainty?” It supports setting that buffer, but does not tell you the full order date or quantity.
Stock cover answers, “How long could current units last at the selected sales rate?” It supports spotting a near-term shortage or excess across products, but the result changes when demand changes. Inventory value answers, “How much cash is tied up in stock?” It supports cash planning and identifying expensive overstock. Use units and timing for a reorder decision, days for availability, and cost value for a cash decision. The inventory reorder calculator can help structure the first calculation.
| Measure | Question it answers | Action it supports |
|---|---|---|
| Reorder point | When should I order? | Trigger a replenishment review or purchase |
| Safety stock | How much buffer should I hold? | Set protection against demand or lead-time variation |
| Stock cover | How long might current stock last? | Investigate shortage or excess risk |
| Inventory value | How much cash is tied up? | Prioritise cash and overstock review |
Forecast demand from your own sales
Forecast each SKU from your own sales history, not a category average. Start with units sold by week or month, then separate three signals: the longer-run baseline, recent demand, and the same product’s prior seasonal pattern. A weighted baseline may give recent weeks more influence, for example, average the last eight weeks but give the latest four twice the weight. Use the result for planning only when the SKU was actually available.
Adjust the history before using it. Remove or flag promotion-driven spikes rather than treating a 2-for-1 week as normal demand. Mark stockout periods: selling 3 shirts while 10 were requested is not evidence that demand was 3. For returns, track units returned and the timing of refunds separately from units ordered. A style with 20 orders, 4 returns and 2 cancellations has 14 completed sales, while the returned units may still need inspection before resale.
Compare the forecast with the outcome each period and record the error. ORVX reports product profitability, return rates by units and refund value against revenue, inventory position, dead stock and remaining stock value. Those measures help you decide whether a forecast miss calls for more inventory, a smaller buy, or fixing returns and promotion economics, not simply repeating the last sales number.
Worked example with sample numbers
This example is illustrative. It uses sample numbers for a men's fashion store selling in the US. They are made up to show the method, they are not a benchmark, and your own figures will differ.
Formula: Reorder point = daily units x (lead time + safety days).
| Input | Value |
|---|---|
| Units sold per day | 4 |
| Supplier lead time in days | 31 |
| Safety cover in days | 11 |
| Reorder at | 4 x (31 + 11) = 168 units |
| Cash tied up at cost | $3946.21 |
Run the same sum with your own numbers in the free calculator, or browse guides for sellers in the US and more men's fashion guides.
General information only: tax, duty and import rules change and depend on your situation, so check with an accountant or the official source before acting.
Eligible Shopify stores can see these numbers for their own store through the Founding 10,000 offer.
Set reorder points around lead time and safety stock
Set the reorder point as: reorder point = expected demand during supplier lead time + safety stock. The first term covers units likely to sell while a purchase is unavailable. Measure lead time from supplier order acceptance to sellable units received and checked in, not just the factory’s production promise. For a US merchant, record each stage separately: supplier location, production, ocean or air transit, customs, US domestic delivery and receiving.
Safety stock is a separate allowance for uncertainty. Increase it when sales, production timing, transit, customs or receiving time varies; keep it lower when those inputs are stable. Do not hide routine lead-time demand inside safety stock, or you double-count it. A suit jacket with a long, variable overseas route needs a different trigger from a fast-selling shirt supplied by a domestic warehouse.
When inventory position, on-hand stock plus confirmed inbound, less committed units, reaches the reorder point, place the order. Treat safety stock as protection against variation, not as the normal amount to consume. Check the arithmetic with ORVX’s inventory reorder calculator.
Read the worked example: units, timing, and cash
Read the worked example in three passes. First, follow the units through time: the reorder trigger is the stock level at which the purchase decision is made, while the order quantity is the number of units added when that trigger is reached. Compare the trigger with inventory position, not just the units sitting on the shelf; stock already ordered may also matter, depending on the example’s definition.
Next, translate units into cash. Multiply the example’s order quantity by its unit cost to find the purchase cash committed: order quantity × unit cost. That is cash tied up in the incoming order, before any separately shown freight, duty, taxes or payment timing. The table is therefore not showing profit. It shows when the decision occurs, how many units are bought, and how much cash the purchase absorbs. For a different SKU, replace each figure with that SKU’s own demand, lead time and supplier terms.
| Figure | What it means | What to check |
|---|---|---|
| Reorder trigger | The inventory level that prompts an order | Is inventory position at or below it? |
| Order quantity | Units added by the purchase | Does it cover the intended replenishment period? |
| Unit cost | Supplier cost for one unit | Are additional buying costs shown separately? |
| Cash tied up | Order quantity × unit cost | When will that cash leave the business? |
Calculate what stock costs to hold
Separate the cash required to buy stock from the recurring cost of holding it. Cash committed is units × purchase cost, plus inbound freight, duties and other costs paid before sale. For illustration only, 100 jackets at $40 each plus $6 inbound cost tie up $4,600 before storage or selling costs. Use this figure when checking whether a reorder fits available cash.
Carrying cost measures the cost of time: warehouse space, insurance and financing. If storage is $0.80 per unit per month, that batch costs $80 monthly for storage. Financing $4,600 at a hypothetical 12% annual rate adds about $46 per month. Markdown exposure and dead-stock risk are economic costs rather than regular invoices: marking down 20 jackets by $15 gives up $300 of expected margin; unsold units may recover less or nothing.
Use landed cost to assess product margin, cash committed to control buying capacity, and carrying cost to compare a fast seller with a slow seller. ORVX reports remaining stock value and dead stock, while its product cost model computes cost of goods and gross profit from realized revenue. Review these measures together before increasing a purchase quantity.
Plan for seasonal peaks across the US
Build a separate ordering calendar for each major US selling season rather than applying one annual growth rate. For men’s fashion, review warm-weather demand, back-to-school, holiday gifting, and cold-weather buying alongside your own weekly sales by SKU, region, and channel. Mark when suppliers stop accepting seasonal orders, when production must begin, and when inventory needs to be available for marketing or store delivery. These cutoffs may differ by supplier and product, so confirm them directly and record the consequence of missing each one.
Regional demand can shift the calendar. Outerwear may need to arrive earlier in colder Northeast or Midwest markets, while lighter layers and warm-weather products may remain relevant longer in Southern or coastal markets. Compare regional sell-through before moving the entire US forecast. For each season, distinguish the supplier’s replenishment lead time from your local replenishment window: if a supplier cannot refill a style before the next regional demand period, order the required depth earlier or limit the assortment. Use the US selling guides and men’s fashion guides for planning context, then validate timing against your own orders.
A useful inventory plan connects each SKU’s sales forecast to its actual replenishment timeline and cash impact. Use the forecast to estimate demand, lead time and safety stock to set the reorder point, and carrying-cost analysis to decide whether additional units justify the cash committed.
Sources
- South Dakota v. Wayfair, Inc., 585 U.S. 162 (2018) (Legal Information Institute, Cornell Law School, checked 26 October 2026).
How this page was made: drafted with AI from a brief, then checked by automated rules for arithmetic, sources and duplication. The sample numbers were calculated, not reported.