Ecommerce margin guides for sellers in the US
Guides for online sellers in the US, each with a worked example in USD.
By industry (27)
How to Price Activewear in the US: A Margin-First Method
A margin-first guide to pricing activewear in the US, with a worked example, contribution-cost checks, and a practical review routine for deciding when price changes make sense.
Seasonality: streetwearStreetwear Seasonal Sales Planning in the US: Cash, Stock and Ads
A practical framework for using completed sales history to plan inventory, cash flow and advertising around US streetwear peaks without losing period context.
Inventory: streetwearStreetwear Inventory Planning in the US: Reorder Points and Cash
Plan streetwear reorders from your own SKU sales. This guide covers demand forecasts, reorder points, lead times, safety stock, inventory cash costs, and US seasonal peaks.
Free shipping: streetwearFree Shipping Threshold for Streetwear in the US: Setting It From Your Margin
Set a US streetwear free-shipping threshold by comparing incremental product profit with delivery cost. Includes margin measures, add-on tactics, a worked example, and adjustment rules.
Tariffs & Import CostsHow Do Rising Import Costs Affect Ecommerce Margins?
A plain-English guide to landed COGS: calculate the margin impact of import cost increases, test the numbers with a worked example, avoid common errors, and
Customer acquisition: streetwearStreetwear Customer Acquisition Cost in the US: What You Can Afford
A practical framework for setting streetwear CAC in the US: define the metric, count the right costs, use first-order margin as a ceiling, and adjust for repeat-purchase value.
Fees and payments: streetwearStreetwear Payment Fees in the US: Their Effect on Margin
A practical breakdown of US payment costs for streetwear brands, with a worked margin example and guidance on refunds, provider comparisons, and pricing.
Pricing: streetwearHow to Price Streetwear in the US: A Margin-First Method
A margin-first guide to streetwear pricing in the US, covering markup, contribution profit, customer-facing prices, worked examples, and regular pricing reviews.
Comparisons: men's fashionSelling Men's Fashion on Marketplaces vs Your Own Store: A Margin Comparison
A practical order-level comparison of marketplace and owned-store economics for men’s fashion, from checkout fees to fulfillment, returns, and contribution margin.
Tariffs & Import CostsCanada Tariff Impact on Landed Cost and Ecommerce Margin
Learn how to calculate tariff-adjusted landed cost, trace the effect through margin and cash flow, and decide when to change pricing, sourcing, or inventory plans.
Seasonality: men's fashionMen's Fashion Seasonal Sales Planning in the US: Cash, Stock and Ads
A practical US planning framework for men’s fashion brands: compare delivered revenue across matched periods, then align inventory, cash, advertising, and reviews to demand.
Inventory: men's fashionMen's Fashion Inventory Planning in the US: Reorder Points and Cash
A practical guide to men’s fashion inventory planning in the US, covering demand forecasts, reorder points, safety stock, inventory cash, holding costs, and seasonal peaks.
Free shipping: men's fashionFree Shipping Threshold for Men's Fashion in the US: Setting It From Your Margin
A practical framework for setting a US free shipping threshold for men's fashion: calculate order economics, find the lowest safe value, lift baskets, and measure profitability.
Ads and ROAS: men's fashionBreak Even ROAS for Men's Fashion in the US: The Number to Beat
A practical guide to calculating break-even ROAS for men's fashion, including variable costs, platform reporting, and separate targets for new and repeat customers.
Tax: men's fashionSales Tax on Men's Fashion in the US: A General Guide for Online Sellers
A practical guide to pricing men’s clothing in the US: separate garment revenue from collected tax, test inclusive and exclusive prices, and retain useful records.
Fees and payments: men's fashionMen's Fashion Payment Fees in the US: Their Effect on Margin
A worked guide to breaking down payment fees, measuring their effect on men’s fashion orders, and using the results to make better margin decisions.
Tariffs & Import CostsDo Tariffs on Canadian Goods Raise US Retail Prices?
Tariffs can raise landed costs without dictating a one-for-one price increase. This guide maps the impact through the ecommerce P&L and shows how to calculate pass-through.
Ecommerce ProfitabilityHow to Calculate Ecommerce Shipping Costs: New Zealand to Australia
A practical guide to measuring the true cost of a completed NZ-to-Australia order, comparing carrier quotes fairly, and turning the result into a pricing or margin decision.
Shipping: men's fashionMen's Fashion Shipping Costs in the US: What to Charge and What to Absorb
A practical guide to calculating delivery costs for men’s fashion parcels, comparing customer charges, testing free shipping, and writing a policy that protects order profitability.
Pricing: men's fashionHow to Price Men's Fashion in the US: A Margin-First Method
Set the profit outcome before checking competitors. This margin-first method covers realized revenue, US customer pricing, worked math, and ongoing reviews.
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