Ecommerce margin guides for sellers in the UK
Guides for online sellers in the UK, each with a worked example in GBP.
By industry (27)
Men's Grooming Discount Margin in the UK: How Much a Sale Really Costs
Discounts cut revenue immediately while product and advertising costs often stay fixed. This guide explains the UK tax impact and ways to protect men’s grooming margins.
Customer acquisition: men's groomingMen's Grooming Customer Acquisition Cost in the UK: What You Can Afford
A worked framework for UK men's grooming brands: calculate CAC correctly, cap it with first-order margin, then adjust for repeat orders and compare channels before spending.
Ads and ROAS: men's groomingBreak Even ROAS for Men's Grooming in the UK: The Number to Beat
Learn how to calculate a zero-profit ROAS threshold for UK men's grooming stores, using contribution margin, platform data, and different economics for new and repeat customers.
Fees and payments: men's groomingMen's Grooming Payment Fees in the UK: Their Effect on Margin
Using a worked example, this guide shows why fixed fees hurt low-value grooming orders, how refunds and chargebacks change the result, and how to compare providers on the margin that matters.
Shipping: men's groomingMen's Grooming Shipping Costs in the UK: What to Charge and What to Absorb
Learn how to calculate the true cost of each men’s grooming parcel, compare paid and free delivery, and test a threshold that protects order profit.
Seasonality: fragranceFragrance Seasonal Sales Planning in the UK: Cash, Stock and Ads
A practical framework for using historical orders to set fragrance stock, advertising, and cash plans around UK seasonal peaks, then assess what actually happened.
Free shipping: fragranceFree Shipping Threshold for Fragrance in the UK: Setting It From Your Margin
A practical framework for finding the lowest safe free shipping threshold for UK fragrance, comparing key measures, and using add-ons to grow profitable baskets.
Customer acquisition: fragranceFragrance Customer Acquisition Cost in the UK: What You Can Afford
Set a sustainable CAC for a UK fragrance store by defining acquisition spend, calculating the first-order margin ceiling, accounting for repeat orders and comparing channels.
Fees and payments: fragranceFragrance Payment Fees in the UK: Their Effect on Margin
A practical guide to calculating fragrance payment fees in the UK, with a worked example showing how order value, refunds, chargebacks and currency costs change margins.
Comparisons: haircareSelling Haircare on Marketplaces vs Your Own Store: A Margin Comparison
A like-for-like comparison of haircare sales through marketplaces and your own store, including channel fees, off-checkout costs, and the margin each leaves behind.
Product review: haircareHaircare Product Profitability Review: Which Items to Keep
Revenue leaders are not always profit leaders. This worked haircare example shows how to compare contribution, cut weak products, and build a quarterly review.
Seasonality: haircareHaircare Seasonal Sales Planning in the UK: Cash, Stock and Ads
Use your Shopify trading history to spot repeat peaks, choose the right sales measure, plan stock and cash, set ad budgets, and learn from the post-peak review.
Inventory: haircareHaircare Inventory Planning in the UK: Reorder Points and Cash
A practical guide to using completed sales, delivered units and returns to set reorder points, model UK lead times and safety stock, calculate holding costs, and prepare for seasonal haircare demand.
Free shipping: haircareFree Shipping Threshold for Haircare in the UK: Setting It From Your Margin
Learn how to find the lowest safe threshold for UK haircare, choose products that lift basket value, compare scenarios and measure profitability after launch.
Customer acquisition: haircareHaircare Customer Acquisition Cost in the UK: What You Can Afford
A practical framework for pricing paid acquisition in UK haircare: include campaign costs, protect first-order contribution margin, and adjust your CAC ceiling for repeat orders.
Fees and payments: haircareHaircare Payment Fees in the UK: Their Effect on Margin
A practical guide to haircare payment fees in the UK, showing how fixed charges, refunds, chargebacks and currency costs change order-level margins, and how to compare providers.
Seasonality: makeupMakeup Seasonal Sales Planning in the UK: Cash, Stock and Ads
A practical UK plan for turning seasonal makeup demand into better stock, advertising and cash decisions, from pre-peak preparation through post-peak review.
Free shipping: makeupFree Shipping Threshold for Makeup in the UK: Setting It From Your Margin
A practical framework for choosing the lowest safe free-shipping threshold for a UK makeup store, with a worked example and the metrics to monitor after launch.
Market: United KingdomHow Much Profit Does Shopify Take? Shopify’s Share of Each Sale
Shopify does not take a percentage of your profit. This guide shows the calculation, a worked UK sale, overlooked fees, and mistakes that produce the wrong answer.
United KingdomShopify VAT UK: VAT-Inclusive Pricing, Real Margin and a Free Year of ORVX Core
If your shelf price includes VAT, one sixth of it was never yours. This guide works through VAT-inclusive margin for UK Shopify sellers, and the free year of ORVX Core on offer.
See these numbers for your own store
ORVX connects your orders, product costs, expenses and ad spend, and reports realized profit, not revenue, with the same definitions as these guides.
Start free See pricing