Commerce Intelligence Resources
Practical guides to ecommerce profit, product economics, advertising efficiency and the numbers behind better operating decisions.
Latest guides (394 in all)
By industry (30)
Landing Page Conversion Checklist for Ecommerce Stores
Before spending on traffic, check that the page it lands on answers a shopper's questions. This checklist follows the six areas the free ORVX auditor reviews.
Free toolsReorder Point Formula With Safety Stock: A Worked Guide
Reorder too late and you lose sales; too early and cash sits on a shelf. The reorder point formula with safety stock tells you when, and the order quantity tells you how much.
Free toolsHow to Do Shopify Competitor Analysis From Public Data
A competitor's storefront is public, and it says a lot about positioning and pricing. Here is how to read it methodically, with the free ORVX Competitor Store Analyzer.
Free toolsCustomer Acquisition Cost Formula, Payback and a Free Calculator
CAC on its own is just a cost. Set against the gross profit a customer brings, it tells you whether growth is paying for itself. Here is how to work it out.
Free toolsHow to Calculate Break-Even ROAS, With a Free Calculator
A ROAS target copied from someone else's store means nothing for yours. Here is how to find the one your own costs set, using the free ORVX calculator.
Free toolsHow to Write Product Descriptions With AI, Without False Claims
AI copy is fast, and it will happily invent a material, a certification or a five-star rating. Here is how to get useful product descriptions while keeping every claim true.
United StatesShopify Sales Tax and Landed Cost for US Stores, and a Free Year of ORVX Core
Two rule changes can shape the margin of US Shopify stores: economic nexus for sales tax, and duties on low-value imports. Here is the arithmetic, and a free year of ORVX Core to track it.
SingaporeShopify Singapore: Own Store or Marketplace, Which Order Earns More?
Selling the same product on your own Shopify store and on a marketplace gives two very different orders. Here is how Singapore stores can compare them, and a free year of ORVX Core.
New ZealandGST Threshold NZ: What Registering Does to a Shopify Store's Margin
A growing New Zealand store that registers for GST and keeps its prices can lose most of its margin overnight. Here is the arithmetic, and a free year of ORVX Core to watch it.
United KingdomShopify VAT UK: VAT-Inclusive Pricing, Real Margin and a Free Year of ORVX Core
If your shelf price includes VAT, one sixth of it was never yours. This guide works through VAT-inclusive margin for UK Shopify sellers, and the free year of ORVX Core on offer.
CanadaGST/HST by Province for Canadian Shopify Stores: One Price, Four Margins
Ship the same product to Calgary and to Moncton at the same tax-included price, and you keep different amounts. Here is the GST/HST arithmetic for Canadian Shopify stores.
AustraliaShopify GST Australia: The Cost of Free Shipping, and a Free Year of ORVX Core
A free shipping threshold can be one of the most expensive lines in an Australian store's margin, and GST hides part of the price too. Here is the maths, and a free year of ORVX Core.
United Arab EmiratesUAE Ecommerce VAT and Cash on Delivery: Profit Maths for Shopify Brands, Plus a Free Year of ORVX Core
A refused cash on delivery order still costs delivery, the return trip and the ad that won it. Here is the profit maths for UAE ecommerce brands, with VAT, and a free year of ORVX Core.
Tariffs & Import CostsDe Minimis Exemption for Ecommerce Sellers: Unit Economics
A practical guide to separating import treatment from profitability, with landed-cost math, category examples, data checks, and decisions tied to the result.
Ecommerce ProfitabilityAnyone Got Any Experience With TrueProfit Profit Tracking?
TrueProfit reports contribution profit, not accounting profit. Follow the formula from revenue to costs, test the inputs, and see how to act on the result.
Tariffs & Import CostsDe Minimis Rule Change Ecommerce: A Landed-Cost Guide
Learn how to compare pre- and post-change import economics using merchandise cost, shipping, duties, carrier fees, and entry costs.
Tariffs & Import CostsFurniture Import Tariffs USA: From Tariff Rate to Margin
A practical guide to turning a U.S. furniture duty rate into landed cost and margin, with a shipment example and the mistakes that distort profitability estimates.
Tariffs & Import CostsHow Electronics Retailers Should Measure Import Costs
A practical framework for separating duty, freight, taxes and landed cost, then using each measure to improve buying decisions and SKU profitability.
Ecommerce ProfitabilityDoes Anyone Actually Track Real Profit in Ecommerce?
Learn why revenue, gross margin, ROAS, and cash can mislead, then calculate what a completed order actually leaves behind.
Ecommerce ProfitabilityTrack Ad Performance Accurately With TrueProfit
Platform ROAS can look strong while contribution is negative. This guide uses a click-to-contribution example to show how TrueProfit measures paid ads, checks inputs, and informs decisions.
See these numbers for your own store
ORVX connects your orders, product costs, expenses and ad spend, and reports realized profit, not revenue, with the same definitions as these guides.
Start free See pricing