Commerce Intelligence Resources
Practical guides to ecommerce profit, product economics, advertising efficiency and the numbers behind better operating decisions.
Latest guides (449 in all)
By industry (36)
Reading US Consumer Spending for Ecommerce
A practical guide to separating national ecommerce sales, household consumption, and store-level demand—then connecting the right measure to revenue.
Advertising EconomicsBlended Advertising Performance: The P&L View
This guide shows how to calculate blended advertising performance using delivered-order revenue, test the number against your P&L, and avoid misleading channel data.
Customer EconomicsRepeat Purchase Rate: A Practical Guide to Measuring It
A cohort-based guide to repeat purchase rate, including the formula, a worked example, comparisons with related metrics, and the mistakes that distort the result.
Product EconomicsDiscount Impact on Margin: How Discounts Change Gross Margin
Learn how to calculate the margin cost of a discount, follow a worked example, avoid common errors, and turn the result into a pricing decision.
Advertising EconomicsProfitable Ad Scaling: Scale Ads Without Losing Profit
A practical guide to measuring whether the next block of ad spend creates contribution profit, with a simple formula, real-number example, data checklist, and decision rules.
Customer EconomicsHigh-Value Customers: A Profitability Measure That Holds Up
High-value customers are defined by profit, not revenue alone. This article shows how to calculate the measure, set a threshold, validate it with order data, and act on the segment.
Inventory and OperationsWorking Capital in Inventory: How Much Cash Is Tied Up?
A practical guide to measuring the cash committed to unsold stock, subtracting supplier credit, choosing the right inventory value, and acting on the result.
Inventory and OperationsInventory Carrying Cost: The Real Cost of Holding Stock
Inventory carrying cost shows what unsold stock consumes beyond its purchase price. Learn the formula, work through an example, spot calculation errors, and act on the result.
Ecommerce ProfitabilityHow to Read Your Ecommerce Cost Structure
A practical guide to the four parts of ecommerce cost structure, with a one-line formula, Shopify example, common reporting errors, and decisions the result can support.
Shopify AnalyticsEcommerce KPIs: Contribution Margin That Guides Profit
Contribution margin turns order economics into a decision-ready ecommerce KPI. This
Inventory and OperationsInventory Turnover: The Number Behind Stock Efficiency
A practical guide to inventory turnover: what it measures, how COGS and average inventory produce the
Advertising EconomicsHow to Judge Your Ad Spend Efficiency
A practical guide to judging ad spend efficiency, from revenue and contribution formulas to a worked example, data-quality checks, and decisions the metric cannot make alone.
Inventory and OperationsDead Stock Cost Calculation: How to Put a Number on It
A practical guide to measuring dead stock cost, with a SKU-level example, input checks, and a framework for separating inventory exposure from realized loss.
Customer EconomicsCAC and LTV: Which Metric Should Guide Your Next Move?
Learn how CAC and LTV work, see the math with real Shopify numbers, and understand when payback periods and cohorts reveal more than a simple ratio.
Inventory and OperationsEcommerce Inventory Economics: What Each Unit Costs
Inventory is more than stock on hand. This guide shows how purchase cost, tied-up cash, holding costs, sell-through, and margin determine whether each unit creates profit.
Cash flowEcommerce Cash Flow: Why a Profitable Month Can Still Run Out of Money
Where profit and cash diverge, and how to read a partial cash view honestly.
Product economicsEcommerce COGS: What Belongs in Cost of Goods and What Does Not
Landed cost per good unit: what belongs in COGS, and what inflates every margin.
CustomersEcommerce Customer LTV: What You Can Measure and What You Are Guessing
Measured lifetime revenue vs predicted LTV, and why customer identity decides both.
InventoryEcommerce Inventory Analytics: Velocity, Days of Stock and Dead Stock
Velocity, days of stock and dead stock, and why the measurement window matters.
AdvertisingBreak-Even ROAS: The Formula, and Why One Number Is Not Enough
Three break-even points, what each one covers, and why a single number hides costs.
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