Commerce Intelligence Resources
Practical guides to ecommerce profit, product economics, advertising efficiency and the numbers behind better operating decisions.
Latest guides (450 in all)
By industry (36)
Break-Even ROAS: The Formula, and Why One Number Is Not Enough
Three break-even points, what each one covers, and why a single number hides costs.
AcquisitionAOV vs Profit per Order: Why a Bigger Basket Can Earn Less
How raising AOV changes the profit an order leaves, and when a bigger basket earns less.
ReturnsEcommerce Return Rate: How Returns Actually Reach Your Profit
Two return measurements, why they disagree, and what a return really costs.
MarginsGross Margin vs Net Margin in Ecommerce: What Each One Tells You
One margin measures the product, the other the business. Which decisions each drives.
AdvertisingMER vs ROAS: Which Advertising Metric Should You Actually Trust?
MER measures the whole business, ROAS one campaign. When to use each.
AcquisitionCAC vs Profit per Order: How Much Can You Really Afford to Spend?
Compare CAC with profit per order, not revenue, and why customer identity matters.
MarginsEcommerce Contribution Margin: Formula, Examples & Why It Matters
Gross margin vs contribution, and which one tells you whether to scale a product.
ProfitHow to Calculate Ecommerce Profit: The Complete Guide for 2026
The full profit waterfall, from realized revenue to net margin, with a worked example.
Product economicsHow to Calculate Product Profitability After COGS, Returns and Ad Spend
Why the best seller is rarely the most profitable SKU, and how to work out product profit.
AdvertisingROAS vs Profit: Why a High ROAS Can Still Lose Money
Why two campaigns with the same ROAS can have opposite effects on profit.
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